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an excellent product that needs better packaging.”
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[quote]Preaching Moderate Islam and Becoming a TV Star In part, that is a matter of style: a handsome, athletically built 35-year-old, Mr. Shugairi effortlessly mixes deep religious commitment with hip, playful humor. He earned an M.B.A. during his California years, and he sometimes refers to Islam as “an excellent product that needs better packaging.” Mr. Shugairi’s main TV program, “Khawater” (“Thoughts”), could not be more different from the dry lecturing style of so many Muslim clerics. In one episode on literacy, the camera follows Mr. Shugairi as he wanders through Jidda asking people where to find a public library (no one knows). In another, he pokes through a trash bin, pointing to mounds of rotting rice and hummus that could have been donated for the poor. He even sets up “Candid Camera”-style gags, confronting people who pocket a wallet from the pavement and asking them if the Prophet Muhammad would have done the same. [url]http://www.nytimes.com/2009/01/03/world/middleeast/03preacher.html?_r=2&;hp[/url][/quote]
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